How to Create a Brand that Shines- Part 2


If you want to shine online, it’s not enough to simply have a social media account and a blog. You have to ensure that there is an actual brand behind your social media account and blog. There must be something that ties all of your posts and ideas together under a single umbrella. In essence, a brand is more than the sum of its parts.

In order to have a real brand that has fans, you need to know what makes a brand work, how to build a brand and how to gain exposure for the brand you create.

What is a Brand

A brand isn’t just a logo. So, if brand isn’t just a logo, then what is it?

Your brand is everything you do and all the elements that help your customers identify you in the marketplace. Let’s start with your company name. Your company has a name and ideally this name should be connected directly to your website name. Connecting your brand name to your website is one of the best things you can do right away to start getting attention for your business.

When a website name matches the business name, Google gives that brand a higher rank when it comes to search engine optimization or SEO.  This can help your brand get found online through organic search results when people are researching companies that provide what your business offers.

You’ll also need a visual symbol that represents your brand. This is called your logo or your wordmark. Once you have a brand name and you’ve created your logo, you’ll choose colors and images that will relate to your business. Next, you’ll need to take those colors and shapes and work them into everything else you do. If your logo is red, it will help if your website and your social media pages feature red accents.

Your Mission Statement

Create a mission statement for your brand.

Essentially, a mission statement is a short paragraph or line that says what your business is about, what you do and why you do it. This is your goal, your vision and your commitment.

Once you identify your mission statement, you’ll have a more inspiring vision that you can use in order to inform your other brand choices – such as your social media post and the content you curate.

Hopefully by implementing these tips, you’ll develop interesting ways to help your brand shine online.

If you missed part one of this two-part series, click here.

Do you need more in-depth knowledge on how to make your brand shine online? Get my book:

Shine Online: How To Take Your Brand From Basic To Boss.

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